In his new memoir book ‘The Book of Jose’, legendary Fat Joe tells untold story about his beef with 50 Cent and claims the beef cost $20 million.
In his book legendary rapper says “IT WAS MTV that brought us into each other’s path. During the 2005 Video Music Awards in Miami, at the American Airlines Arena, me and 50 Cent were both scheduled to be part of the show. 50’s crew was extra thick that year. He had his regular G-Unit MCs there: Lloyd Banks, Tony Yayo, and Young Buck. He had just signed Mobb Deep, so Havoc and Prodigy were with him, too. Ma$e was also supposed to have joined 50’s label and he was runnin’ with them. Plus 50 had brought some extra muscle.I was supposed to be the first artist ever to collaborate with Jordan Brand. I’ve always rocked the most Jordans, always had the 172 flyest, most exclusive Jordans out of any celeb. No one can compete with my sneaker collection. Me and Michael Jordan are actual friends. I met with him six times going over designs for the Fat Joe Jordan. Some of those meetings were literally just me and him, brainstorming, bouncing ideas off each other. But after the VMAs, Mike deaded the deal.
“You know I love you, Big Joe, but you’re too hot right now,” he told me on a phone call. “I wanted to do it, but I’m not into all that rap beef. With all this controversy, we can’t do the sneaker anymore.”
That was it. I lost about $20 million by not getting that deal. I lost out on other endorsements too. Promoters definitely didn’t book me and 50 Cent on the same shows. Everybody had to keep us separated. But as fate would have it, after the VMAs, we didn’t see each other again in person for almost a decade”
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